Sleep + Eat was greeted with widespread plaudits in November when it was staged for the first time at London Olympia and introduced a restaurant and bar design component to its highly respected hotel design focus.
“Sleep + Eat 2018 was a pivotal moment in the show’s 13-year history. Not only did we relocate to Olympia London, but we introduced the restaurant and bar design element and it appears that our timing was spot on; 73% of our attendees stated they were interested in both hotel and in R&B design. I am delighted with the tremendous feedback we have received from the entire hospitality design community and look forward to building on the show’s amazing success for 2019.” Mark Gordon, Brand Director, Sleep + Eat
Hospitality Design Concepts – The Sets
The ever-popular concept guestroom designs, Sleep Sets, were this year joined by three immersive Eat Sets – concept restaurant and bar designs. 3Stories created a fantasy restaurant design in collaboration with Different and Fileturn and encouraged visitors to experience the future of dining though virtual reality Oculus glasses. Inimitable, unique visuals featured food products in unusual colours and let the eye wander around a fantasy array of mountains of hamburgers, pineapples in pastel hues and floating champagne bottles.
Another hospitality design set by 3Stories – café Anticaff – also proved a huge draw. In shades of yellow colour and looking like a cinematographic set, this café design concept tempted visitors to stop and stay, to contemplate the playful interpretation of the traditional concept of the British cafe, or simply to use the mirrored ball above the table for an Instagram moment.
Technostalgia by Shalini Misra in collaboration with Silver Interiors Design and Build was a vivid tribute to 1980s nightclubs, featuring the decade’s distinctive colours and geometric patterns, eclectic furniture and infinity mirrors to conjure up an optical illusion and a creative journey back in time.
For the Sleep Sets – hotel room concepts, AB Concept in collaboration with The B.S.C. Group of Companies and Guardian Interiors delved into the sweet world of Pierre Hermé Paris’ patisseries, revealing a multi-layered pastel fantasy full of fashion references including a dreamy swing occupied by a pair of Tom Ford pumps, extravagantly curvaceous forms and an oversized “macaroon” installation on the mirrored “selfie wall”.
Yasmine Mahmoudieh with Artisan Collective and JD Interior Solutions explored the soul of Penguin Books to design a multi-sensory sanctuary – a guestroom concept by combining sound, scent, materials, and lighting. A poetic and introspective mood was struck with warm and sandy tones, multiple sources of indirect light, and softly chanted quotes from literary masterpieces.
By contrast, Denton Corker Marshall’s muse was West Ham Football Club and the designers sought to capture the side of the club that’s not seen in the press – the stories and rituals of the fans. Dressed in the club colours of bold magenta and lemon yellow, the hotel room concept was a minimal structure enfolding a bed, the place of sleep and memories. “We wanted visitors to take away a sense of what it is to be a WHFC fan,” said Angela Dapper of Denton Corker Marshall, who created the set together with Phelan and HW Specialist Joinery.
HBA London with Ahşap Ürün and Robin’s Design took on the challenge of creating a guestroom design inspired by the Natural History Museum. “It was a great opportunity to show our approach to designing with a lifestyle brand,” says Constantina Tsoutsikou, Creative Director of HBA London. “We enjoyed collaborating with hand-picked suppliers to create unique pieces, from sculptural washbasins to exquisitely detailed furniture, engraved fittings, and collections of books from Ultimate Library. Our selections were very conscious; everything was long-lasting, traceable and with the lowest possible footprint, proving I hope that it is possible to do and still be beautiful.”
Sleep + Eat – the hospitality design event will return to London Olympia on 19th-20th November 2019.