The visual identity of the business space significantly influences a company’s image. An aesthetic impression that meets the expectations of the employees and visitors will enhance the creation of a positive image of the company in the public. In this interior designer’s article, discover tips on creating a stunning office design that highlights the company’s image. Happy International Workers’ Day – Every Day! 🙂
Office Design Significantly Influences a Company’s Image
Office interior and exterior design significantly influence a company’s image. Moreover, design and marketing experts recommend that when creating a business interior, attention should be paid to two key elements. First, let’s mention ergonomics, as it plays an essential role in improving employee satisfaction and productivity. Furthermore, the ‘second among equals’ is the visual identity of the office space, which can also be called the ‘business card’ of the company. Namely, the office appearance is often responsible for the company’s first impression.
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How to Design an Office That Tells the Company’s Success Story
A stylish business space tells a story about the company’s success. For this reason, entire offices (or individual spaces such as meeting rooms, office receptions, lobbies, and entryways) are often transformed into designer interiors. Let’s list some of the ingredients of this stylistic transformation: designer furniture (for example, attractive seating sets), decorated walls or those adorned with artworks, new technological advancements in creating a lighting scheme, and dividing the office with artistic glass walls. Additionally, the increasingly popular wellness theme of the workplace should be mentioned, such as a Zen garden for meditation and relaxation.
Since the company’s visitors and clients first see the seating sets, for instance, in the office lobby, these furniture elements will represent the style ambassadors in this article. It should be noted that choosing furniture whose style complements the brand’s fundamental characteristics or the company’s activities is advisable. The first step is to identify the visual elements of brand and company recognition (colors, shapes, etc.) and then incorporate these elements into the space through designer seating sets and other pieces of furniture. The selected furniture style will signal to visitors whether the company is more inclined toward creative or analytical work, and if it holds more traditional or modern views on business.
An Imaginative Office Highlights the Creativity and Innovativeness of the Company
For example, if a company wants to highlight its creativity and innovativeness, an imaginative office space that stands out from the rest can help. When designing such an interior, it is best to rely on slightly different design styles, such as Art Deco, Pop Art, Post Modernism, Retro Modernism, Global Style, etc. These styles go beyond the usual furnishing framework, and it is optimal to additionally emphasize the furniture with vibrant colors and technological innovations, such as accompanying lighting.
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Elegant Simplicity in Office Design Symbolizes an Analytical and Rational Business Approach
On the other side of the design spectrum, a neutral color palette and straight furniture lines symbolize an analytical and rational attitude towards business. Companies that identify with this description often embrace a modernist approach to office space design: elegant simplicity, furniture with clean lines, and neutral tones (white, black, gray). One of the most famous representatives of modernism, Ludwig Mies van der Rohe, described the very essence of this style in his famous saying, “Less is more.”
By following this design-marketing approach to designing business interiors and selecting seating furniture, you will create the visual identity of your office that your customers, clients, and business partners expect. An aesthetic impression that meets the expectations of the employees and visitors will effectively influence the creation of a positive image of the company in the public. Therefore, interior design is a friend of your business, and seating furniture is the ambassador of your office style.
Photos – Delight Office Solution
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