The Saloni WorldWide 2013: the Best in Furnishing Comes to Moscow

The Saloni WorldWide, the benchmark trade fair for Russia and the countries in its geopolitical basin, brings the pick of the home furnishing sector to Moscow from 16th  to 19th October, accompanied once again by SaloneSatellite and the Master Classes.

2013 marks the 9th edition of the Saloni WorldWide Moscow, showcasing from Wednesday 16th to Saturday 19th October in Pavilion 2 at Moscow’s Crocus Expo. It shows all the signs of being a runaway success if the huge crowds at the 2012 edition – when visitor numbers rose 15.26% and press presences were up 39.45% on the previous year – and the vast array of goods on offer are anything to go by.

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The huge range of commercial goods – from furniture to furnishing accessories, upholstered furnishings, lighting solutions, kitchens, office furniture, accessories, bathroom furniture, textiles, and coverings – is pivotal in attracting an ever-increasing number of visitors, from 13,199 at the first edition to 41,669 at the last.

A total of 557 exhibitors – 494 of them from Italy and 63 from Belgium, France, Germany, Holland, and Spain – ranged over more than 19,060 net square meters of exhibition space. Halls 7 and 8 are given over to the Design/Modern sections (9,620 square meters) while the Classic section (9,440 square meters) is back in Halls 10 and 11, like last year. 19 leading Russian and Italian sectorial publications are also represented.

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International Flavor of the Milan Salone del Mobile

The increasingly international flavor of the Milan Salone del Mobile, where the 2013 edition again saw the number of Italian operators vastly outstripped by the number of foreign operators – 92,674 Italians and 193,024 from 164 different countries abroad – highlights the importance of the Saloni WorldWide Moscow 2013 “mission”: taking Italian and foreign exhibitors from the Milan Salone to promising markets in other countries and promoting them there.

Testament to the mounting interest in top-quality furnishing from Russia and the countries in its geopolitical basin and Baltic countries is the fact that the number of Russian visitors to the Milan Salone del Mobile has shot up from 5,945 in 2004 to 24,242 in 2013 along with export data that underscores Italy’s place as the top furniture supplier to the Russian market.

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Italian furnishing macrosystem exports to Russia totaled 234 million euros during the period January to April 2013. Russia was thus Italy’s fourth furnishing macrosystem export destination – as in 2012 – preceded by France, Germany, and the UK. After a 9.0% growth in exports in 2012, the positive trend continued into the first four months of 2013 (up 9.3%) compared with the previous year, making Russia the fourth most dynamic country after the United Arab Emirates, the US, and Switzerland.

SaloneSatellite and Master Classes

SaloneSatellite WorldWide Moscow, also into its ninth edition, has become an established launchpad for selected promising young designers from leading design schools in Russia, the former Soviet Republic countries, and Baltic countries. 31 SaloneSatellite designers present a large collection of classic to cutting-edge design projects.

The first three days of the fair will again feature the Master Classes, organized in collaboration with the Italian Trade Promotion Agency – ICE, the body that develops, facilitates, and promotes Italy’s economic and trade relations with other countries, and FederlegnoArredo. The three architects selected for the 2013 edition are Patricia Urquiola, Ferruccio Laviani, and Giuseppe Della Giusta, who will discuss retail, design, and architecture with design journalist and critic Olga Kosyreva.

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In view of last year’s extremely positive results, Cosmit and FederlegnoArredo’s dedicated promotional plan for the countries in Russia’s geopolitical basin and the Baltic nations (Azerbaijan, Kazakhstan, Latvia, Lithuania, and Ukraine) in collaboration with ICE, has again invited 100 delegates from the Russian and neighboring regions (Azerbaijan, Kazakhstan, and Ukraine in particular) and supported the “Ceramics of Italy” collective set up with Confindustria Ceramica, the Italian ceramic manufacturers’ association.

22 sector-wide Italian companies and brands are members of the collective: Appiani, Astor, Casalgrande Padana, Ceramica Bardelli, Ceramica Fioranese, Ceramica Majorca, Ceramica Vallelunga, Ceramica Vogue, Ceramiche Grazia, Ceramiche Marca Corona, Ceramiche Refin, Ceramiche Settecento Valtresinaro, Cisa Ceramiche, Edimax, Fap Ceramiche, Fincibec, Keope, Lord, Mipa Manifattura Italiana Pavimenti Artistici, Mirage Granito Ceramico, Simas, Tiffany.

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By Danica Maričić

Interior Designer and Integrated Marketing Communications Pro, Loving Writing and Photography, Passionate about Life & Style, “True Blue” Mediterranean Girl, Curious Traveller & Designer