Products & Materials



Luxurious feel, silky gloss, and refined hues. The newly developed Safira, a soft-gloss frieze, captivates due to its classic opulence and materials with a costly touch. Exhibiting a particularly high level of yarns employed, this carpet product is extraordinarily voluminous and velvety soft. The 20 lush colours – among them sapphire blue, brass, crimson-purple, chartreuse-yellow, and Alhambra green, not to mention a differentiated black & white – underscore the luxurious ‘feel-good effect’ emanated by this comfortable carpet.



Functional, soft, and with a hint of understatement. A fitting description for Terzo, the tricoloured classic Saxony with its 16 rich nuances. Thanks to its robustness, the carpet is particularly suitable for areas where people meet and in hallways and studies, though quiet zones for well-being are equally fitting. The carpet’s slightly polychromatic look is pleasantly relaxing to the eye. Elegant gradations in beige and grey distinguish this product, enhanced by such highlights as a lush green, a matte old gold, deep petrol, and an aqua blue.




A wealth of facets, modern and yet very personal aptly describes the new Fascination, a carpet collection that unites a total of 17 different carpets and roughly 350 colours. The colour schemes for six classics from Vorwerk – including the brightly-hued Modena, the expressive Lyrica, or the tried-and-true Parma – have been strikingly optimised.

Eight appealing new articles and three modifications round out the range. Following in-depth research, they pick up on current trends in designs and materials. The new colouring was developed by designer Giulio Ridolfo and the Vorwerk Studio for each carpet so that a given article individually depicts a world of colours all its own: a perfect symbiosis of material and hue. In the process the designers let themselves be inspired by landscapes, contemporary art, and global urban living environments.



Vorwerk flooring is one of the leading international suppliers of high-quality carpets, carpet tiles, and elastic, organic flooring. Innovation, quality, and ecology form the basis of all activities at Vorwerk, and always with a concerned eye towards people’s well-being. All of the collections are comprised of high-grade models oriented towards diversity, all the way to fascinating luxury collections which can also be custom-made individually on request.

Above and beyond these, Vorwerk offers collections and special editions that originate in cooperation with internationally renowned architects, designers, and artists. These and other cultural projects form the cultural essence of the brand. Vorwerk flooring stands for sophistication, creativity, and intelligence revolving around the central theme of the floor. And turn the company into a supportive element of architecture, as well as a coveted design brand that is much in demand, time and again.



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By Danica Maričić

Interior Designer and Integrated Marketing Communications Pro, Loving Writing and Photography, Passionate about Life & Style, “True Blue” Mediterranean Girl, Curious Traveller & Designer