The creative business solution: The new “Projection” from Vorwerk

VORWERK Press / Danica Maricic, Editor-in-Chief

December 4, 2014


With the next generation of “Projection”, Vorwerk flooring is bringing out a collection for business sites that displays boundless design options. Whether tried-and-true or brand new, the carpet products appear in fresh colours, ingenious shapes and varied structures. “Projection” consists of multiple components that shall be presented in January 2015 for the first time at the BAU exposition in Munich and the Domotex trade fair in Hanover, Germany: Projection #CUT and Projection #LOOP, TEXtiles, Elementary Shapes and FACTUM.


The elements in “Projection” set themselves apart due to a variety of special features. The base frame is formed by the collection portfolios entitled “Projection #CUT” and “Projection #LOOP”. They unite already proven and newly developed products for business sites. Vorwerk flooring drew up a trend-oriented colour concept in designing the portfolios. As a result of these newly interpreted ‘carpet cases’, Vorwerk is exploring completely new avenues in marketing while once again setting accents in the industry, too.


The “TEXtiles” product line describes a carpet-tile collection that combines classics and new, free-style shapes. Vorwerk flooring has been producing these textile tiles that contain neither bitumen nor PVCs since 2009. Additional variations in textures, shapes and colours mean that they can now be utilised and combined with even greater diversity.


The collection “Elementary Shapes” by Berlin designer Werner Aisslinger equally concerns itself with the topic of free-form shapes and offers new facets in geometry, colours and materials for floor architecture. Yet another aspect of “Projection” is posed by “FACTUM”. Tufted and woven products in muted colours and accented hues are set together in a practical case format with shoulder strap: the best basis for conducting business related to small contract sites.



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