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IL COLORE DEI LUOGHI – International Design Week 2014

During the International Design Week (8th/13th  April 2014), Paola Lenti presented the 2014 collection at the Chiostri dell’Umanitaria.

The importance that the Company has always attributed to “beauty”, intended as the totality of its forms of expression, leads to a meticulous choice of materials, resistant and yet environmental friendly and to a unique colour palette. This is a result of continuous aesthetic research and of the interpretation of colour as focus of the visual space; a vivifying and balanced bond between nature and product.

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The daily work of Paola Lenti Company is the result of thoughts that, through the geometry of pure shapes, bind tradition to modernity, lightness to precision, beauty to functionality, abiding in surroundings that create a unique view, towards a horizon without boundaries.

Now in its twentieth year of activity, the Company confirms its personal vision of living centered on the philosophy of functional and elegant, simple and long-lasting furniture. Just in the year of this anniversary, Paola Lenti presents an important news, a first proposal for interior decoration. Once again creativity and quality are the result of real efforts, humble attempts, team work and a meticulous attention to every detail.

SHARING THE BEAUTY

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Paola Lenti at the Società Umanitaria, a symbolic space for her creations, has chosen to share the founding principles of one of the most important institutions in Milan. Since its origins the Società Umanitaria has revolutionized the concept of welfare, as the daily newspaper  Il Tempo wrote in 1908, introducing the Casa di Lavoro per Disoccupati – the labour house for the unemployed:

“A real transformation of charity into a form of welfare that does not abase, because  the beneficiary may attain it by merit and dignity  through his work”.

Since the 2011 edition, “responsibility” has been the leitmotif of the project of the Company Paola Lenti for the International Design Week at I Chiostri dell’Umanitaria; a responsible event for its purpose, its effects, its meaning had to go well beyond its conclusion. This is the way how the Company has considered, since the beginning, its long-term cooperation with Fondazione Umanitaria. Paola Lenti has brought her knowledge and sense of aesthetics into the multi-year restructuring of these marvelous Renaissance cloisters, making them not only the simple stage for her collections, but a place able to convey the sense of beauty and harmony of forms throughout the year.

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The “responsible” project of Paola Lenti started in 2011 with the restoration of the cloisters and the green areas, the lighting by Davide Groppi,  the wooden flooring by Menotti Specchia and the painting of the cloisters’ exterior walls by Oikos. It has then continued in 2012 with the new flooring of the Auditorium and, above all, with the acoustic  and lighting  revision which has been able to recover the harmony of the spaces and the sonorities.

In 2013, thanks to an intervention conceived together with Studio Bestetti Associati and to the cooperation of Piscine Laghetto, a company  that joined the group of committed partners, the exterior areas, the Giardino dei Platani and the entrance façade in via Daverio have regained the original equilibrium and geometry, to offer the visitors a sense of amazement from a scenery that changes with each season.

The aesthetic research and the respect  of the nature are at the core of Paola Lenti’s work. Beauty intended as a whole, able to merge the past and the future into the present, is viewed by the spectator. It is this very tension that Paola Lenti  intends to transfer to the visitor of I Chiostri dell’Umanitaria through its “responsible  event”; an emotion that fills the eyes and enters the heart by restoring, even for a single moment, the full sense of ourselves.