Primo Piano Fitness & Cattleya Wellness, a new design project by interior designer Elisabetta de Strobel, has been ofﬁcially opened in Verona, Italy. Spread over two ﬂoors, this fitness & wellness center comprises an entrance area measuring around 60 sq.m., a 320-sq.m. gym, a lounge area with a corner bar covering 43 sq.m., a room for courses (71 sq.m.) and a wellness area totaling 190 sq.m., made up of a swimming pool and spa.
The ground ﬂoor of the fitness & wellness center hosts the reception and the ofﬁces, separated by a smoked glass partition that creates an appealing semitransparent effect. The door through to the wellness area is adjacent to a six-meter-high mirror wall that reﬂects one of the most striking, distinctive elements of the ground ﬂoor, the lift.
Thoroughly transformed, it is covered by two graphics – a woman and a man engaged in physical exercise – in one-way microperforated adhesive ﬁlm by the Verona-based company Publidecor. Worth mentioning is the idea of design continuity de Strobel has sought to bring to the ﬂoor and the walls, to create a smoothly blended effect thanks to the use of a wood-effect PVC material.
On the upper ﬂoor of the fitness & wellness center is the spacious open-plan gym, featuring a selection of latest-generation equipment (Technogym and Canali), illuminated by large windows, and a lounge/bar corner in which technology plays a key role: distributors regulated with apps and microchips allow for a pause with the accent on interactivity.
A striking design feature is a yellow sofa by Brunello 1974, an exceptional example of ﬁne craftsmanship. The ﬁrst ﬂoor is completed with a room for courses equipped with a projector to access group activities or private activities with a personal trainer or online videos. The wallpapers, supplied by Tecnograﬁca in Reggio Emilia, have been customized and offer an essential architectural support.
“We took care of the concept of the whole place: the color scheme, the wallpapers, the covering material used for the lift, the resin coating of the stairs, the glass parapets and their lighting, the mirror wall, the arrangement of the furnishings and the ﬂoral decorations and the lighting in the pool area” explained interior designer Elisabetta de Strobel. “The most important element in the whole project is, without doubt, the strikingly appealing entrance”.
Photos: Maurizio Marcato