As revealed at imm cologne 2016, mid-century is still one of the biggest design trends. The design language of the forties, fifties, and sixties are enjoying a happy revival – and not just in private homes, but also in current hotel projects.
Nautilus, A SIXTY Hotel (Architecture: Morris Lapidus), Miami Beach
Photo: Nautilus, A SIXTY Hotel
Design Trend – Retro Look of Mid-Century Modern
Interior design from the forties, fifties, and sixties is on-trend. This can be seen not only with a glimpse at the range of exhibits at imm cologne but also in the interiors of modern hotels. Whether in the lobby, in the rooms, or at the cocktail bar – many guests currently favor the retro look of “mid-century modern”. The style of the decor, supposedly inspired by the American TV series Mad Men, is one of the dominating trends when it comes to furnishing new hotel projects.
The Watergate Hotel (Design: Ron Arad), Washington D.C.
Photo: Euro Capital Properties
Trend-Conscious Design for a Hotel’s Brand Positioning
When competing for guests, the trend-conscious design is becoming increasingly important for a hotel’s brand positioning. This is because the industry continues to experience growth. In Germany alone, hotels and other tourism service providers recorded a three-percent increase in revenue in the first half of 2016, compared with the same period in the previous year – according to a recent report from the German Federal Statistical Office.
The Watergate Hotel (Design: Ron Arad), Washington D.C.
Photo: Euro Capital Properties
With the hotel boom, concepts that revive and develop familiar design trends are gaining in importance. A growing interest in mid-century furniture by designers like Charles and Ray Eames or Arne Jacobsen has been observed for quite some time now. New, however, is the comprehensive design approach, where it is not only individual pieces of furniture or accessories that refer back to the post-war period, but also the whole interior.
Room Mate Giulia Hotel (Design: Patricia Urquiola), Italy
Photo: Room Mate Hotels
Office and Industrial Buildings Developed into Hotels
In the course of this trend, old venues have been given a new lease of life – such as the famous and recently restored 1950s hotel “Nautilus” in Miami Beach. Disused office and industrial buildings from this era are also being developed into hotels and filled with period design. At the same time, many newly built hotels exude a distinctive mid-century charm. Original pieces are recreated or newly interpreted – echoes of the fifties and sixties can be felt in various ways.
Room Mate Giulia Hotel (Design: Patricia Urquiola), Italy
Photo: Room Mate Hotels
There are, arguably, various reasons for the return of post-war modernism to hotel décor; however, the casual comfort of this furniture certainly responds to the need for homeliness and familiar surroundings.
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