In a society accustomed to stress, there is growing appreciation for the value of a good night’s sleep. Consequently, more and more attention has focused on the bed. But it is the accessories that appeal to people most and turn the bedroom into a living space.
Consumers have long been aware that, on average, they spend one third of each day in the bedroom. They also know that good sleep is important for health and performance – above all, because we seem to have less and less time for overnight regeneration. Average sleep duration has been decreasing for years. The results of a British study performed last year suggest that this trend is accelerating rapidly: the proportion of the British population sleeping less than seven hours per night on average rose 39 percent in one year. Researchers suspect that people are losing sleep because of the increased use of computers in the evening.
The less time we have to unwind before bedtime, the more the quantity of sleep is reduced and the more important the quality of sleep becomes. We consumers are therefore entirely willing to take great care in selecting the right kind of bed, the custom firmness of the mattress and the duvet. The goal is to make the most of the need to relax and rejuvenate. Therefore, more and more people are looking to increase their comfort, and high-tech beds and comfortable, modular, customisable box-spring beds by Wittmann, among others, continue to be very much on trend.
Others are looking for a return to simplicity. Natural materials are the preferred choice. Solid wooden beds made from high-quality, naturally processed materials – now increasingly offered in combination with box-spring sleep systems – are not only prized in Scandinavia. At the last imm cologne Team7 showed, for example, how metal-free, solid wooden beds in a rustic, natural finish can be an ideal addition to a modern ambience.
But it is worthwhile to look even deeper. If a box-spring bed is chosen instead of a classic sleep system, then the quality of the textile components, above all, will determine the sustainability and therefore the health benefits of the bed. The bed specialists at Schramm, for example, take this into account with their Purebeds range. This collection places the greatest value on the sustainable and the natural: it uses not only recycled materials, but also exclusively Talaly latex from the rubber tree and natural materials like pure new wool in order to create a natural bed environment.
© Schramm, Purebeds
Enjoying the hours spent in the bedroom is also important to people. And the bedroom – especially for younger people – is no longer a space reserved only for sleeping. The bedroom remains a space for withdrawal, but today one is just as likely to withdraw to it as a couple or with several friends. This is consistent with the fact that people furnishing their room for the first time reject heavy cabinets in favour of a walk-in closet that can be browsed through easily. In the bedroom, too, they are eager to display what they have – on shelves (preferably lighted) or even in display cabinets, on hallstands, sidetables and sideboards. In many cases, the bedroom is equipped with multimedia technology so that one can hear music alone or with a friend, chat online whilst sitting on the bed or at the dresser or watch television from the bed.
Although reading books remains one of the most popular things to do in bed and is accordingly assisted by high-quality lighting products and upholstered headboards, mobile multimedia tools and smartphones also bring the social environment and entertainment habits into the bedroom. It is therefore becoming more and more of a second living room in which occupants carry out the most varied activities.
© Hülsta, Lunis
This justifies more elaborate furniture. More and more, bedroom collections are taking on the character of living room furnishings: the new Hülsta collection Metis plus, for example, offers not only beds with upholstered headboards, but also a furniture range whose lighted shelves, dressers and sideboards, push-to-open technology and integrated, open compartments for decoration rival those of any living room collection. The Hülsta collection Elumo II even includes flatscreens integrated into the cabinet, and the resemblance of functional headboards to sofas is not without reason: customised, adjustable, and with rear upholstery, they are full-fledged leisure furniture that can be placed anywhere in the room.
The bedroom furnishings on trend consist less and less of the uniformly designed models of any single product range, but are increasingly composed of individual modules of a product programme that fit together without seeming uniform. Mixtures of materials enhance this aesthetic. Heavy wardrobes that match the bed and bedside table are becoming harder and harder to find. Today, the furniture industry offers wardrobes with more shelves, more clothes rails or more drawers – based entirely on individual needs.