Samsung Electronics showcases its latest Bespoke AI kitchen appliances, bringing a vision for true home companions that work to eliminate the stress of daily chores to Europe. Held at Samsung’s AI Home in Milan, the event featured the latest innovations in high-end kitchen design, technology, materials, and appliances. New kitchen and living innovations reflect Samsung’s vision for intelligent, reliable, design-led innovations that enhance everyday life. Discover more.
Designed for Modern European Kitchens
Samsung unveils a new generation of appliances designed to reflect how kitchens are evolving across Europe, supporting how people cook, connect, and manage everyday life at home. With Bespoke AI enabling better living, optimizing performance, and personalizing experiences, Samsung’s high-standard appliances are also built to last.
From managing busy households to making better use of open-plan spaces, these appliances are designed to support daily kitchen routines more efficiently. More information and key features include:
1 Door Refrigerator with Full Metal Cooling: maintains stable temperatures to help keep food fresher for longer, while AI Energy mode improves energy efficiency. The All-Around Cooling feature distributes cold air evenly throughout the fridge, while the Auto Open Door makes it easier to access fridge contents when hands are full.
Extractor Induction Hob: brings cooking and ventilation together in a single appliance, removing the need for a separate hood. This makes it well-suited to open-plan spaces, while still delivering strong extraction performance.
Bespoke AI Dishwasher: automatically adjusts water usage, temperature, and cycle time based on each load, helping deliver consistent cleaning results, while improving efficiency, so much so, it is 20% more energy efficient than the minimum A-Grade requirement on the ECO cycle. Its built-in design and Auto Open Door function also allow it to sit neatly within modern kitchen cabinetry.
Intelligent, Connected Experiences across the Entire Home
In the living category, the latest products demonstrate how Samsung is extending intelligent, connected experiences across the entire home. The new line-up includes:
A-65% Bespoke AI Washer: Consuming 65% less energy than the minimum energy efficiency requirements for a Class A rating in the European market, this washer includes a 7” intuitive Smart Screen and the enhanced AI Wash+, which intelligently detects weight, soiling, and more fabric types than before to adjust the amount of water and detergent to deliver optimal results.
Jet Stick 85S/95S: With 250W and 280W of suction power, respectively, the 85S/95S includes mop brush compatibility for added flexibility.
“The kitchen is the heart of many homes; it’s where we cook together, spend time together, and eat together,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “By incorporating AI improvements into well-established designs, we can conserve both time and energy, making daily life smoother and more integrated with modern lifestyles.”
Samsung’s The Brief in Milan
In Milan, Samsung showcased its broader vision for connected living through the SmartThings ecosystem. Attendees experienced the new appliances first-hand through product briefings, live demonstrations, and interactive sessions.
In addition, CK Kim, Executive Vice President and Head of the Digital Appliances (DA) Business, hosted a briefing outlining Samsung’s vision for the home powered by Bespoke AI appliances that enhance everyday living through greater convenience, connectivity, and energy efficiency. Benjamin Braun, Chief Marketing Officer of Samsung Europe, followed with the regional market strategy, introducing the “Home Companion” concept and emphasizing intuitive, connected appliances designed to meet the evolving needs of European consumers.
Across the range, advanced technology is paired with thoughtful, human-centric design, reinforcing Samsung’s commitment to innovation that feels both purposeful and personal.
‘Design Is an Act of Love’ Exhibition
Alongside its latest product innovations, Samsung is also highlighting its design philosophy with an exhibition titled “Design Is an Act of Love” at Milan Design Week. Immersive in nature, the exhibition will explore the Human Side of Tech through a dialogue between experimental concepts and the latest commercial products.
More information on Samsung’s new Bespoke AI range.
Cover Photo by Samsung
Photos in the Article by Danica Maričić
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