Heimtextil 2018 Design Trends – the Megatrend of Urbanisation

Messe Frankfurt Press

January 22, 2018

News

Entitled “The future is urban”, visitors to the Theme Park at Heimtextil from 9-12 January 2018 had a multi-sensory experience. With the elaborate installation in hall 6.0, Messe Frankfurt conveyed the megatrend of urbanisation to the textile industry in a targeted manner and made the practical aspects tangible. “Our trend area has long since become the showpiece of Heimtextil. It presents the colour and material trends of the coming season and shows real future prospects for our industry: from textile innovations for interior design to progressive production processes”, said Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. In addition to the impressive trend show, the trade fair special also offered interactive room situations and current projects by international first movers.

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Heimtextil Trends – The Healthy Space – IN/OUT by Judith Fassbender and Benjamin Shief
Photo – Messe Frankfurt Exhibition GmbH

The London-based design studio FranklinTill is responsible for the concept of the Theme Park and the accompanying trend book. The basis for this was drawn up by the Heimtextil Trendtable during which international design studios from seven countries developed a common vision for the interior design. 

City of the Future

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Heimtextil Trends – The Healthy Space – Breathe by So-il for Mini Living
Photo – Messe Frankfurt Exhibition GmbH

Inspired by the idea of urban life, the Colour Trend Rooms formed the heart of this installation. Similar to a flat, visitors walked through five individually designed rooms in which they experienced the styles Relax/Recharge, Perfect Imperfection, Soft Minimal, Adapt+Assemble and Urban Oasis in their purest form. In this environment, visitors could see the unfolding of four overarching lifestyle trends in typical urban locations and situations such as workplaces and production facilities, relaxation zones and social meeting places.

The Flexible Space 

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Heimtextil Trends – The Flexible Space – Urban Nomad Mobile Sofa by Hannabi
Photo – Messe Frankfurt Exhibition GmbH

The limited living space available in the world’s megacities presents interior design with well-known but also very special challenges. The Micro Home pavilion presented an exclusive solution to this by London’s Studiomama label. The inventors of the “13m2 house” used every corner of the minimal living space.

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Heimtextil Trends – The Flexible Space – 13m2 House by Studiomama
Photo by Moon Ray Studio / Messe Frankfurt Exhibition GmbH

Thanks to the superb multi-functionality of the cleverly designed furnishings, the interior can be easily converted and thus offers all the essential functions of a flat with normal proportions. The subtle colour scheme of Soft Minimal provides the necessary visual freedom. 

The Healthy Space 

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Heimtextil Trends – Urban Oasis – Amazonia by Pepe Penalver
Photo – Messe Frankfurt Exhibition GmbH

Designers find solutions for the stressed lifestyle in both Nature and colour: in the “Green Work Space”, plants humidify and filter the air within the working environment. Lush green tones from the Urban Oasis colour scheme have a healing effect and create places of retreat. The design orientation Relax/Recharge restores the energy balance with the help of colour. Monochrome blue has a calming effect, while red invigorates the senses. In the Colour Experience pavilion, visitors found a protected space where they could enjoy a film-based work of art and try out its positive effect. Relax and recharge your batteries in the blue and red Relax/Recharge lounge. 

The Re-Made Space 

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Heimtextil Trends – Re-Made Space – Solid Textile Board Benches by Max Lomb for Really and Kvadrat
Photo – Messe Frankfurt Exhibition GmbH

In the course of urbanisation, the volume of waste is increasing significantly. Designers and producers are therefore increasingly looking for ways out of the throwaway society. Interesting solutions are offered by e.g. Jorge Penades, who recycles leftovers in his designs and Pinatex, a label that produces innovative natural textiles from pineapple leaf fibres.

The Maker Space

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Heimtextil Trends – The Maker Space – Kniterate by Gerard Rubio
Photo – Messe Frankfurt Exhibition GmbH

Global developments such as digitalisation are fundamentally changing the relationship between manufacturer and consumer. This is already evident today in the maker movement, something that has also had a lasting influence on textile production. The Theme Park provided two current examples of this: in the studio, Lola Lely and Bristol Weavers Mill processed fabrics in a traditional manner. The results grew over the course of the trade fair to form an overall work of art thanks to the participation of Heimtextil visitors. With the striking indigo and natural tones as well as the deliberately imperfect designs, the project is part of the Perfect Imperfection design trend. At the same time, the Dutch label Post Couture was showing how fashion can work as a DIY kit in the Fab Lab. An innovative connection system makes sewing superfluous and deliberately draws attention to the DIY making process. The strong red, blue, green and yellow tones of the Adapt+Assemble design trend highlight this effect.

Cover Photo: Heimtextil Trends – Relax/Recharge by Normann Copenhagen / Messe Frankfurt Exhibition GmbH




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