Opened in 2003, the Nammos Mykonos is considered one of the best restaurants in Europe. Located directly at Psarou Beach in Mykonos and featuring a private beach, cabanas and a concept store, Nammos has become a popular destination for jet setters and celebrities from all over the world.
Last year, Seora, the award-winning brand and design label from London, developed and implemented a total redesign of Nammos’s private beach. Taking inspiration from luxury yachts, the concept for the beach club reflects Nammos’s style. In addition to 160 customised TUUCI parasols featuring turquoise and white-striped Sunbrella® fabric, the design of the outdoor area also includes Seora sun loungers fitted with exclusive Loro Piana outdoor cushions, Alessi wine coolers and Nammos’s own beach towels. This exquisite selection of furnishings makes Nammos one of the most exclusive beach clubs in the world. The Condé Nast Traveller Magazine also included Nammos Mykonos in its Gold List of the world’s best beach clubs.
When developing the project and the products, the London-based Seora design studio took inspiration from the sea and the beach and from the yachting lifestyle. For the 1,220 square metres of Nammos’s beach, Seora selected the MISTRAL parasol with a height of 230cm, featuring an octagonal umbrella.
“I wanted to create both a new look and ambiance, which, on the one hand, would live up to the Nammos’s luxury yacht style and, on the other hand, would provide an unparalleled experience for Nammos’s guests. For the parasols, I designed a custom pattern that, even when viewed from afar, is perceived as a strong statement. Selecting TUUCI parasols was an obvious choice, not only because of their superior stability and design but also because they are inspired by yacht construction and because they share Seora’s values: superior quality, attention to detail and sophisticated craftsmanship”, says Anthony Logothetis, designer at Seora.
Founded almost 20 years ago by Dougan Clarke, TUUCI designs and produces functional and beautiful sun shading: parasols, canopies and lounges are part of the TUUCI portfolio, as are hammocks and architectural shade sculptures. Ever since founding TUUCI in 1997, Dougan Clarke has been passionately pursuing his vision of designing durable, beautiful and functional sun shading systems. In order to guarantee both optimal weather resistance and simple handling, he based his production principles on those used in the maritime industry. Dougan Clarke brings his expertise in yacht construction to the outdoor industry to produce unparalleled and versatile sun shading.